Best WordPress SEO Strategies 2015
Google always changes the meaning of SEO (Search Engine Optimization) and she makes things a little harder every time she does that.
The loopholes and blackhat methods were banned and Google punished those who used them by causing a loss of ranking or even banning them from Google.
Web owners and SEO specialists have been working very hard over the years to figure out just what Google wants from them in terms of white-hat SEO practices. If you’re running a WordPress based site or you are about to set one up but are wondering how to go about doing things correctly from an SEO standpoint, you’re not the first to scratch your head about it.
WordPress SEO isn’t all that hard, but it can seem that way as there are a lot of things you can (and likely should) do on the checklist.
Don’t try to take any shortcuts. There is no fast way to do this. There are no loopholes, no back alleys, and no corners to cut for better, faster ranking.
Lets get started with what you should do to optimize your WordPress website.
- Your WordPress theme: pick and choose your WordPress theme carefully. What this means is that you have to source out a theme that has clean codes. This means that the author/developer of the theme took the time to make sure that the theme was up to par with the latest SEO best practices that Google Bots like. You should look through reviews, faq and the support forums to see if there are hints about the theme’s SEO.
- Speed: This is harder to narrow down. Try to use a minimal amount to plugins and add-ons to your page or site. Also try to keep images at the smallest size possible. If the image you are loading on the website is 500px by 500px, upload that size. Try not to upload a large image that is larger that what it is purposed to show on the website. You can also try to optimize your image sizes by downloading Smush.it plugin by WPMU Dev.
- Cache your website: Caching your website can boost your website speed. Use W3 Total Cache plugin or other similar plugins for free to Cache your website.
- Use CDN (content delivery network): CDN takes the pressure off of your server. Jetpack offers the Photon option that uses the WordPress.com CDN to help with page load speed. Siteground offer inexpensive WordPress Hosting packages which offer a ton of features including the use the CloudFlare CDN. And MaxCDN offers a CDN service with decent pricing depending on what you need.
- Permalinks: WordPress defaults the website with bad permalinks (DO NOT USE IT) and you have to change it. You can change it in your WordPress dashboard Settings -> Permalinks.
- Bad Permalink: www.yoursite.com/?p=1775 (Default Option in WP)
- Pretty Permalink: www.yoursite.com/this-is-easy-to-read (Post Name Option in WP) or This: www.yoursite.com/2015/02/this-is-easy-to-read-too (Month and Name Option in WP)
- Write high quality content:
- Unique Content: Do not duplicate content. You will be penalized for it because Google doesn’t like content thieves.
- Helpful Content: Produce articles/content that educate and help.
- Shareable Content: Add social plugins to share content. Let people share your work!
- Use Correct Heading Tags: The H1 tag should always be used to house the title of your page; a title that accurately represents the content of your page. Often times this is the title of your post, and often times it’s the same title used in your title meta tag. It’s important that the H1 is clear and informative. When someone lands on your page, they should know exactly what your post is about and they should be enticed to continue reading.
- Optimize photos: Add details to the photos you upload by taking the time to add the Title, Caption, Alt, and Description. The most important area you want to focus on, is it the Alt Area. Bots that crawl your web page don’t actually see the photo that your human viewers do. However, they do see the Alt text that you enter. Therefore, be sure to write something that directly relates to the photo and post. Alt tags are also required for valid HTML.
Use unique, helpful and shareable content. Google will be much happier when you have successfully utilized the 8 tips listed above and you will be rewarded accordingly.
Happy content writing!